Speaker Spotlight: Adrian O’Sullivan, Barflo
In an industry where margins are under constant pressure, the difference between profit and loss often comes down to what happens behind the bar.
Stock loss, poor visibility and inconsistent controls quietly erode margins every day — often without operators realising where the leakage is coming from.
At Hospitality Expo 2026, Adrian O’Sullivan of Barflo brings decades of hands-on hospitality experience to the conversation, focusing on one critical truth: profitability starts with inventory control.
About Adrian O’Sullivan
A native of West Cork, Adrian O’Sullivan has spent more than 35 years working at the intersection of hospitality ownership and property development, with experience across Ireland, Germany, the Netherlands and the United States.
Over the course of his career, Adrian has owned and operated bars, hotels and nightclubs, giving him first-hand exposure to the real operational challenges hospitality businesses face at scale.
That experience has shaped a clear insight: gross margin protection depends on accurate stock visibility — not guesswork.
Today, Adrian is Marketing Director at Barflo, where he helps drive the company’s mission to bring smarter, more transparent stock control systems to hospitality operators.
His international background supports Barflo’s global expansion, while keeping the product firmly grounded in real, day-to-day operational needs.
Where You’ll Hear Adrian at HEX26
🔹 New Technology Behind the Bar Counter
Tuesday 10 February | 14:30
Stage: Technology & Innovation | Panel Discussion
Adrian will join industry experts to explore how smart technology is transforming bar operations, with a particular focus on optics, inventory visibility and data-led decision-making.
This session moves beyond theory to examine how modern bar systems can:
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Reduce stock loss and shrinkage
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Improve accuracy and accountability
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Support smarter pricing and purchasing decisions
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Protect margins without adding operational complexity
Why This Session Matters
With rising costs across staffing, energy and supply chains, hospitality businesses can no longer afford blind spots in stock control.
Adrian’s insights are especially relevant for:
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Bar and pub owners
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Multi-site operators
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Hotel F&B managers
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Hospitality businesses focused on margin protection and operational efficiency
By combining real-world ownership experience with modern technology insight, Adrian offers a perspective that is both strategic and immediately applicable.