At Hospitality Expo, we are constantly pushing the boundaries to create an event that not only reflects the industry but inspires its future. For 2026, we are taking this commitment to a new level with the announcement of a groundbreaking new centerpiece for our Main Hall: The HEX Hub.
What is The HEX Hub?
Playing on our “HEX” abbreviation, The HEX Hub is a stunning, large-scale hexagonal showcase dedicated to the future of hospitality design, technology, and guest experience. It’s an immersive, walk-through environment divided into four distinct concept pods.
This is not a traditional exhibition space. It’s a blank canvas for the industry’s most creative minds to build and showcase a fully realised hospitality concept, allowing thousands of visitors to get hands-on with the innovations that will define the next generation of hotels, restaurants, and bars.
A Call for Innovators: We Want You to Design the Future
A vision this ambitious requires collaboration with the best in the business. We are officially inviting innovative fit-out companies, interior designers, architectural firms, and technology suppliers to pitch their own unique concept for one of the four pods within The HEX Hub.
This is your opportunity to break free from the traditional stand format. Instead of just showing your products, you can demonstrate your vision. Showcase your work as part of the most talked-about feature of the entire expo, engaging directly with a high-calibre audience of hotel and restaurant owners actively looking for their next project partner.
What Could You Create?
We are open to any forward-thinking concept. To get your creative juices flowing, imagine what you could build:
- The Sustainable & Smart Kitchen: A showcase of a high-efficiency professional kitchen featuring energy-saving induction cooking, AI-powered inventory management, zero-waste workflows, and sustainable materials.
- The Hotel Bathroom as a Wellness Suite: A concept that transforms the bathroom into a private spa, featuring smart mirrors with health metrics, water-saving steam showers, circadian lighting, and premium, eco-friendly amenities.
- The Hyper-Personalised Guest Room: A hotel room of the future where technology seamlessly adapts to the guest. Showcase voice-activated controls, smart beds that adjust for optimal sleep, and a modular design that can be reconfigured for business or leisure.
- The Automated & Welcoming Lobby: A reimagined front-of-house experience that blends self-service check-in kiosks with a comfortable, biophilic lounge design, demonstrating how technology can enhance efficiency without losing the human touch.
These are just ideas. The space is yours to transform.
Get in Touch
If your company has a bold vision for the future of hospitality, we want to hear it. Partnership opportunities for The HEX Hub are limited and offer an unparalleled level of visibility.
To receive more information on how to pitch your concept, please email me directly at [email protected] to start the conversation.
Visitor registration for Hospitality Expo 2026 is now open. Secure your free ticket today.
Interested in other exhibiting options? Enquire about exhibiting on our website.